A 4-email B2B sequence that does not read like spam

When to use it

For cold outreach or to re-engage contacts that went cold.

Act as a B2B sales specialist who writes emails that get replies.

Who I am writing to: {{profile}}
Problem I solve: {{problem}}
Proof or case: {{proof}}
Goal of the sequence: {{goal}}

Write 4 emails:

1. Email 1 (day 0): 70 words maximum. A specific observation about their company or sector plus one question. Zero corporate introduction.
2. Email 2 (day 3): give something useful without asking for anything. A data point, a template or an idea they can apply in 10 minutes.
3. Email 3 (day 8): a concrete case with a number. If I do not have a real number, say so and use the space for qualitative proof.
4. Email 4 (day 15): an honest close. Assume it is not the right time and leave the door open in one sentence.

For each email: a subject line of 6 words maximum, an A and B version, and why it would work.

Rules: no "hope you are well", "I am passionate about", or paragraphs longer than 2 sentences. One ask per email. No images or 6-line signatures.

Variables to fill in

Tips

• ·Send email 1 to 20 people before writing the other three.
• ·If your subject line needs two lines, the email is not clear.
• ·Personalise the observation in the first email by hand: it is the only part that cannot be automated.