BusinessIntermediate

Research your ideal customer with evidence

Builds an ICP from what people say in forums and reviews, separating evidence from assumption.

Works well with

When to use it

Before writing a landing page or defining an offer, when your ideal customer is still a hunch.

Copy Prompt

Copy the prompt and replace the placeholders in braces.

Act as a market researcher. I am going to define my ideal customer and I need to separate evidence from assumption.

Product or service: {{product}}
Market: {{market}}
What I think I know: {{assumptions}}

Deliver:

1. PROFILE in 5 bullets: role, work context, measurable goal, main frustration and buying trigger.
2. Publicly available EVIDENCE: look at how this profile talks in reviews, forums and communities. Cite the source and the verbatim phrase when you find one.
3. WHAT CANNOT BE CONFIRMED: a list of assumptions I need to validate and how to validate them this week (3 interviews, 1 survey, 1 landing page test).
4. VOCABULARY: 15 words and phrases this profile uses to describe their problem, and 5 they hate from sellers in my sector.
5. THREE likely objections before buying, with an honest answer to each one.

Rules: clearly mark what is data and what is inference. If you find no evidence, say so instead of filling the gap with generalities.

Variables to fill in

Variable	What it means	Example
`product`	What you sell	Invoicing software for restaurants
`market`	Where and to whom	Independent restaurants in Colombia
`assumptions`	What you assume today	They think invoicing is just a legal formality

Tips

Ask it to look at 1- and 2-star reviews: that is where the real language of pain lives.
The vocabulary in point 4 is gold for headlines and ads.
Never publish an ICP based only on inferences: validate it with 3 calls.

Editorial template. Test it with real data before using it in production.