BusinessIntermediate

A one-page proposal people actually read

Structures a proposal around the client problem, with scope, price and next steps.

Works well with

When to use it

After a discovery call, when you have 10 minutes for the client to decide.

Copy Prompt

Copy the prompt and replace the placeholders in braces.

Act as a consultant who writes proposals that close without extra meetings.

Client: {{client}}
Problem detected on the call: {{problem}}
What I offer: {{offer}}
Price: {{price}}
Timeline: {{timeline}}
Competition or in-house alternative: {{alternative}}

Write a ONE-page proposal with this structure:

1. The problem in the client's words (verbatim quote if I have one).
2. What changes if we solve it: a measurable outcome, not a task list.
3. Exact scope: what is included and, above all, what is NOT included.
4. How we work: phases, deliverables and what I need from their side.
5. Investment and payment terms.
6. Risks and how we mitigate them.
7. A concrete next step with a date.

Rules: 450 words maximum. No "innovative solutions", "synergies" or empty adjectives. Do not promise outcomes you do not control. The price is visible, never "to be agreed".

Variables to fill in

Variable	What it means	Example
`client`	Company and role	Dental clinic with 3 locations
`problem`	Real pain detected	They lose 40 appointments a month by not confirming
`offer`	What you deliver	WhatsApp reminder automation
`price`	How much it costs	US$1,800 implementation + US$120/month
`timeline`	Delivery time	3 weeks
`alternative`	What they would do without you	Keep calling by hand

Tips

The "what is NOT included" section saves you 90% of later complaints.
If you cannot quote the client, the proposal is yours, not theirs.
Send the proposal as a PDF and summarise the price and next step in the email body.

Editorial template. Test it with real data before using it in production.